We're just some guys from various walks of life who want to leverage our personalities to help pay for our Internet media while fairly compensating the creative minds who entertain us.
Enjoy free, ad-supported access to the content you want. Movies, music, books, games, blogs, even code. Start by building your online personality, identifying your interests, opinions, attitudes and values. All of your information is anonymous (non-personally identifiable.) You have complete control over your personality; change it, delete it, add to it. Make any part of it public or private. Use it to find like-minded individuals. See what people like you are reading, watching or listening to.
Each user's personality traits are valued in real-time on an exchange (not unlike the stock market.) As you consume digital content we match your personality to a marketplace of advertisers, determine if the marketing dollars cover the minimum cost of the content as set by the content owner, then let you decide if you want it free, in an ad supported format or if you want to debit your optional prepaid account and enjoy your content ad free.
Free, legal, ad supported content that ensures your favorite entertainers are being fairly compensated. You retain full control over your online personality, including how it is used and monetized. Ads that reflect your lifestyle and needs (I know my IQ is high enough not to click on that banner.) A unique communication and social platform that helps you find and interact with people like you.
Let's see...Content owners, musicians, bloggers, developers, etc., get paid! They set their own prices. If ads can't cover the costs, micro-payments can. Only when their minimums are met do we gain access to their content. Ad guys get hyper-targeted advertising (think of it as the world's biggest focus group.) By utilizing a marketplace for personalities we can achieve near 100% ad efficiency, showing the right ad, to the right person, at the right time.
Because we want it! As more and more pay-walls go up, it's ridiculous to think we are going to subscribe to everything. We're already used to ads in all forms of media; television, radio and print. The Internet is the most personally addressable form of content delivery ever conceived. Online ads should carry a premium, not a discount. We also value our privacy. Why should our family photos, personal conversations, address books and friends be shared with third parties? We want to decide when our data is used and how. Don't you?
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