We're all about fair. Three parties each have a need, thus a compromise must be met. Markets can help by efficiently negotiating the compromise.
Users demand content. Creators demand payment. Marketers demand audience.
Three years ago we recognized existing methods for content monetization were failing. The Internet couldn't generate the ad revenue necessary to subsidize premium content. Advanced advertising techniques including data exchanges, ad exchanges and behavioral targeting were still generating sub par revenue.
So we filed a patent application.
"SYSTEM AND METHOD FOR DISTRIBUTING AND PRICING DIGITAL MEDIA BASED UPON THE MARKET FORCES OF SUPPLY AND DEMAND"
We wanted to create a platform for all creators of content, whether its music, videos, books, blogs, code, news. Whatever. If you can create it, we can monetize it. Your audience is fully defined and priced. As a creator, you set your own terms. If the demand is there, your content is served and monetized.
We have spent hours determining the best way to define the market forces, model a database and create the algorithms. Conversations with media executives, advertisers and consumers convinced us that we were on to something huge. It is time to execute.
In order for us to build a premium destination, we need premium developers and designers. Although some of us are programmers, the task at hand is BIG. We need enough funds to recruit top talent. Some of our friends have volunteered their services but we need to hire some permanent staff including a project manager and senior designer. Oh, and lawyers, (can't live with'em, can't succeed without'em) they've been handling our patent application for almost three years.
We are currently focusing on core component architecture as well as capital requirements and raising.
A search is underway for a brilliant UI developer. As our capital position gains clarity, we will be looking for great designers, programmers and developers. If you think you have the chops to develop GulpMedia across multiple platforms and for multiple mediums, get in touch.
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